A successful marketing campaign can make or break a nonprofit, but keeping up with the latest technology can be a challenge. Social media in particular requires a proactive approach. Posting to Twitter, Facebook and LinkedIn has its benefits, but that's not enough to make a marketing campaign succeed.
Jake Grinsted, co-founder and CEO of Simply360, spoke on this issue earlier this month at NYN Media’s TechCon in New York City and explained alongside fellow panelists a few ways that nonprofits can improve their social media game in order to further their mission.
New York Nonprofit Media regularly interviews nonprofit leaders to discuss their professional experience, lessons learned, perspectives on the industry and more. To recommend a candidate, contact Zach Williams at firstname.lastname@example.org.
If you don't see our podcast on iTunes, it should appear once you subscribe to the NYN Media Insights channel. You can also listen to our podcast via the embedded player above, using Stitcher on your web browser, or via your podcast app on iPhone and Android. Search for NYN Media Insights.