NYN Presents: FundCon

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 Fundraising is all about creating trust and building relationships. Those relationships lead to donating, giving, and long-term support. Is your nonprofit optimizing your fundraising strategy? Are you taking advantage of the latest trends and developments in philanthropy? Are you connecting with your donors, building a database, and constantly enhancing your giving campaigns?

 

On Wednesday, March 16th, New York Nonprofit Media will host Nonprofit FundCon bringing together fundraising and development executives from nonprofits across New York to discuss how to create a campaign and raise money.

 

The event will be held at:

The Graduate Center at CUNY

365 Fifth Avenue (at 34th Street)

 

Proshansky Auditorium on the Lower Level

 

8:00 -8:30 am Networking & Registration

8:30 -8:40 am Welcome and Opening Remarks

Executive Director, Cause Effective

Editor at Large, New York Nonprofit Media


8:40- 9:30 am A Fundraising Mindset: The Importance of Focused, Goal-Driven Thinking

When your organization is reliant on fundraising, effective messaging is imperative. Does your staff have a mission-driven fundraising mindset? How does a fundraising mindset affect the way your organization functions? How does it help you best communicate your message and reach more donors? Find out ways that a fundraising mindset can help your nonprofit succeed.

Moderator:

Managing Partner and Co-Founder, OAI

Panelists:

Director of Development, America Needs You

Director of Development and Communications, Center for Urban Community Services

Creative Director, CitizenRacecar

Vice President of Development, Shalom Hartman Institute of North America

 

 

9:30 – 10:20 am Building a database and using the data to better connect with your donors

It seems obvious: The more people your organization reaches, the more your message spreads. The larger your audience, the more potential donors you can reach. Once you’re reaching a substantial target audience the next step is to connect with your donors. You must not only connect but also engage them, compel them to continually give, and show them how each individual donation makes a difference.

Moderator:

Director, Foundation Center Northeast, Foundation Center 

Panelists:

Director of Development, Democrats for Education Reform

CEO, DonorSearch

Director of Development and Marketing, The Green-Wood Historic Fund

Chief Development Officer, Storefront Academy

 

10:20 am Networking Refreshment Break

 

10:40 – 11:30 am Fundraising in an Ever-Changing World: The Latest Developments

Fundraising is not immune to our constantly-evolving and fast-moving society. What are the latest trends in fundraising, and how do they affect your nonprofit organization? This panel will help attendees understand the basis of online fundraising, and provide proven tactics and tools for online fundraising success for small, mid-sized and large organizations as well as organizations of different ethnicities, race and issues. 

Moderator:

Director of Development, Mouse

Panelists:

Executive Director, The Clemente Soto Velez Cultural & Educational Center Inc

Principal, Susan J Ragusa, LLC

Co-Founder, uBack 

Founder and CEO, The Wow Factor

 

11:30 am – 12:20 pm Creating & Implementing a Successful Fundraising Event

Building relationships with donors is vital to continued support, and events can be an excellent way to make these connections. Events provide a personal connection between donors and the causes they support, offer in-person opportunities to see the results of donations, and build trust by expressing your appreciation for continued support, while reinforcing the importance of your work. It can be much like running a campaign.  Learn about the best ways to create and implement a successful event while raising significant funds for your nonprofit.

Moderator:

President, MarketingWorks

Panelists:

Executive Director, After-School All-Stars (ASAS) Newark & NY

Director of Special Events, Big Brothers Big Sisters of New York City

Director of Special Events, Safe Horizon

SVP Chief Marketing Officer, United Way of New York City

 

12:20 pm Networking Luncheon

 

1:15 – 2:05 pm Trends In Philanthropy: Shifting Giving Strategies

The coming years in philanthropy will see significant changes in fundraising practice wrought by global events.  This panel will focus on those changes, brought about by fundamental changes in the economic and legal environments, donors' demands for greater accountability and transparency and the resulting need for charities to show the impact of donations on meeting organizational and societal needs, the internationalization and professionalization of fundraising, and the rise of social media and other alternative forms of communicating philanthropic messages.  The panel will also suggest strategies for managing change and prospering in a change environment.

Moderator:

Vice President of Gift Planning, American Technion Society

Panelists:

Academic Director, Center for Nonprofit Strategy and Management, School of Public Affairs, Baruch College

Senior Vice President and Managing Director, CCS Fundraising

Senior Vice President, Givergy Events

Vice President, Institutional Advancement, Wildlife Conservation Society

 

2:05– 2:55 pm How to Make the Most of Your Monthly Donor Program’s Operations

Monthly givers can be a steady, reliable source to help sustain and grow your nonprofit and affect change. How do you make the most of your monthly donor program? What tools are most effective for attaining donors’ commitments? How do you factor in direct mail versus online?  How do you ensure donors continue their support over time?  Hear experiences, opinions and advice from fundraising experts and learn ways to optimize fundraising efforts for your organization.  

Moderator:

Chief Development & Communications Officer, The Federation of Protestant Welfare Agencies

Panelists:

Product Director, EveryAction 

Managing Partner & CEO, Next Generation Fundraising, Inc.

Associate Professor, The Social and Behavioral Sciences Department Medgar Evers College/CUNY 

Director of Development and Communications, Urban Pathways

 

2:55 pm Networking/Break

 

3:15 – 4:05 pm A Nonprofit Call to Action: How to Enhance Direct Response Campaigns

Direct response campaigns are designed to compel donors with a specific call to action. They are targeted, trackable, measurable and compelling, and can be extremely effective for nonprofits of all sizes.  Potential donors can make contributions and get involved more easily than ever before with online donation pages and reply devices. Discuss how direct response campaigns can be most effective for your organization, and hear specific strategies that compel your audience to take direct action. 

Moderator:

President, Direct Marketing Fundraisers Association

Panelists:

Chief Development Officer, DOROT, Inc.

Founder, GreatPositive

Executive Vice President, Lautman Maska Neill & Company

CEO, Ventura Associates International LLC

 

4:05- 4:55 pm Troubleshooting and Improving Your Development Program

To maximize your organization’s success, your development program and fundraising efforts must be strong and constantly growing. How do you troubleshoot problems with your fundraising efforts? How do you transform your development program into a high-functioning and successful mission-driven part of your organization? How does the emergence and power of peer to peer fundraising impact your development program? How do you applaud the teachable moments in a way that large and small nonprofits appreciate and grow from? A nonprofit fundraising turnaround can be an overwhelming process, but can lead to necessary organizational improvements.  

Moderator:

Partner, Growth for Good

Panelists:

Deputy Director of Advancement, The Actors Fund 

Chief Operating Officer, The Generosity Series

Director of Development, Harlem RBI

Deputy Executive Director, External Relations and Development, Hudson Guild

 

 

5:00 pm Closing Announcements, Raffle Winners & End of Conference

 

Sponsorship and exhibitor opportunities are also available. If you are interested, please contact Lissa Blake at 646-517-2741 or lblake@cityandstateny.com.

 

For more information, please contact Alexis Arsenault at aarsenault@nynmedia.com

Click here to buy tickets


Thank you to all of our generous sponsors


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