March 15, 2018 – Museum of Jewish Heritage, Manhattan
8:00 am Networking & Registration
8:30 am Welcome and Opening Remarks
8:45 am Fundraising 101: A Checklist of Tools
In today’s digital age, much of our fundraising and relationship-building happens through technology. Events are an important way to engage with donors and create an experience that not only brings awareness to your cause, but also is an important way to engage with Millennials and younger audiences. Some of the most important starting points include: identify goals, create a budget, recruit key people, secure important sponsors, build strong event, maximize the ask, and follow up and maximize the experience.
President, MarketingWorks PR (moderator)
Executive Director, Private Public Partnerships, Administration for Children’s Services
Development Director, Generation Citizen
Deputy Director, Salvadori Center
9:30 am Smarter Fundraising Using Analytics & Data
It’s essential to understand the importance of messaging and message delivery which is why direct-response appeals have become all so vital. Direct response campaigns are designed to compel your database of donors and potential donors with a specific call to action. They are targeted, trackable, measurable and compelling, and can be extremely effective for nonprofits of all sizes. Potential donors can make contributions and get involved more easily than ever before with online donation pages and reply devices.
President & CEO, HEAF (moderator)
Senior Program Associate, Bella Abzug Leadership Institute
Development Manager, EMPower
Director of Sales and Marketing, Keyrus US
10:15 am Networking/Break
10:35 am Special Presentation
11:05 am Creating and implementing a successful event while raising significant funds
Fundraising events are an essential part of nonprofit development programs. The goal as a fundraiser is to make to get the most out of your event while raising as much money as possible, without wasting valuable time and resources. This panel will discuss: importance of relationships, long-term planning, staying focused and building an events team.
Executive Director, Day One (moderator)
Chief Officer for External Relations and Advancement, Brooklyn Community Services
Events Manager, Good Shepherd Services
11:50 am The Evolution of Relationships
In any industry, relationships can take years to build. It is no different for nonprofits in that it is a constant work in progress. One thing that is nonprofits tend to focus more on donor acquisition then on donor retention. This session will focus on ways to build new relationships and cultivate existing ones, even ones from the past.
Deputy Executive Director, External Relations and Development, Hudson Guild (moderator)
Marketing/Communications Coordinator, Family and Children's Association
Vice President of Development, Shalom Hartman Institute of North America
12:35 pm Networking Luncheon
1:35 pm The Importance of a fundraising mindset to all of your organizational communications
This session will examine the current state of fundraising, what is causing giving upturns and downturns, and what we can do about it. This session will cover accept how nonprofits can accept responsibility for creating and running engaging campaigns? By adopting a fundraising mindset, they naturally develop a more proactive approach to their fundraising.
Director of Resource Development, Greater Jamaica Development Corporation (moderator)
Chief Development and Communications Officer, Jericho Project
Director, Business Development & Consulting Services, NCheng, LLP
Executive Director, Zone 126
2:20 pm Direct Response 2.0 - Rise of online crowdfunding
More and more nonprofits have been increasing fundraising efforts toward going direct through online methods. With the increase of social commerce and online crowdfunding, donors feel a direct connection in that they can pay with their dollars but also influence the decisions at the organization. And, nonprofits have more access than ever to their donors and data.
Executive Director, Directions For Our Youth (moderator)
Director of Marketing, Give Lively
Senior Associate Director, Programs, Youth INC
3:05 pm Networking/Break
3:25 pm Online Fundraising to Enhance Your Message: From Websites to Mobile to Social Media to Mobile
Social media, the internet, mobile technology and fundraising are clearly interdependent in today’s nonprofit marketing. Their shared ability to connect donors to nonprofits worthy of help is shaping an all new way fundraising. From video storytelling and social media engagement, to crowdfunding and dynamic events, this panel will show you the most effective digital fundraising best practices for your organization.
Chief Development Officer, Corporation for Supportive Housing (moderator)
Communications Coordinator, Cornell University
Director of Development, Iris House
4:10 pm Storytelling — How to Tell the Story of Your Organization
A great story versus a good story can make the difference between keeping your donors and volunteers connected or losing them to the next good cause. With a bit of imagination, every nonprofit can use storytelling to intensify their marketing efforts and create a meaningful connection with their supporters. Different communications channels can deliver stories in a way that encourages readers to take action.
Director of Strategic Communications and External Relations, YAI (moderator)
Interim Chief Development Officer, America Needs You
Director of Public Relations, Goddard Riverside Community Center
Senior Director of Development, “I Have A Dream” Foundation
Director of Client Services, Phil & Co.
5:00 pm Closing Announcements, Raffle Winners & End of Conference
For more details call Lissa Blake at 646 517 2741 or email email@example.com for more information.
For exhibitor or sponsorship information call Kelly Murphy at 917 952 4994 or email firstname.lastname@example.org