Nonprofit FundCon

March 19, 2019  
Conference
UFT Shanker Hall
Tuesday
8:00AM - 5:00PM
Strategizing, Developing, Marketing and Raising Money for Nonprofits
Event Description

On Tuesday March 19th, New York Nonprofit Media will host Nonprofit FundCon bringing together fundraising and development executives from nonprofits across New York to discuss how to create a campaign and raise money.

Agenda
8:00am

Registration & Networking Breakfast

8:45am

Opening Remarks

9:00am

Importance of a fundraising mindset to all of your organizational communications

 

This session will examine the current state of fundraising, what is causing giving upturns and downturns, and what we can do about it. This session will cover how nonprofits can accept responsibility for creating and running engaging campaigns and how they can get to yes with keys to writing successful grant proposals and fundraising campaigns. By adopting a fundraising mindset, nonprofit leaders naturally develop a more proactive approach to their fundraising.

Panelists include:

  • Founder and CEO, DonorUp (moderator)
  • Deputy Executive Director, Hudson Guild
  • Chief Development and Communications Officer, Jericho Project
  • Director, Resource Development, Greater Jamaica Development Corporation
9:50am

Leveraging Technology to Enhance Marketing

While it could be said that different technologies can cause distractions for a fundraising campaign or special event, the truth is that when used effectively, technology can greatly improve the experience of your fundraising event, overall program and your bottom line.  The panel will explore some technologies that help improve the fundraising process such as online fundraising pages, mobile silent auctions, fund-a-need programs, text-to-give campaigns and more.

Panelists include:

  • President, MarketingWorks PR (moderator)
  • Co-Founder, Director, New York On Tech
  • Vice President, Digital & Marketing Strategy, RKD Group
10:40am

Networking Break

11:00am

Special Presentation: "Raise the Paddle, Raise the Bar" by Bobby D. Ehlert and Erin Ward of Inspire Hearts Fundraising

11:30am

Smarter Fundraising Using Analytics & Data

Nonprofit organizations can no longer just rely on a strong mission or a previous relationship with a donor for their fundraising success. Nowadays, nonprofits must make sure that their resources and strategies are properly shaped to target their donors.  Nonprofits can use data to determine the best prospects to engage for a donation.  They can also use data to support efficient fundraising practices and staff productivity through the use of data-driven performance benchmarks.  Using data can also strengthen the donor relationship by confirming that the donor made a sound investment.

Panelists include:

  • Senior Director of Development, Generation Citizen (moderator)
  • Social Impact Account Executive, Oracle + NetSuite
  • Principal Consultant & Founding Partner, 8RES
  • Senior Associate, Cause Effective  
  • Founder, Growth for Good
  • Executive Vice President, Action Graphics
12:30pm

Networking Luncheon

1:35pm

Creating and implementing a successful event while raising significant funds

Fundraising events are an essential part of nonprofit development programs. The goal of the development leaders is to get the most out of your event while raising as much money as possible, without wasting valuable time and resources.  This panel will discuss:  importance of relationships, long-term planning, staying focused and building an events team.

Panelists include:

  • Executive Director, Lawsuit Reform Alliance of New York (moderator)
  • Board Co-Chair, Enterprise Community Partners
  • Chief Development Officer, America Needs You
2:25pm

Networking Break

2:45am

Marketing Your Nonprofit:  The Right Brand Story

One of the biggest challenges of the marketer is getting consumers to connect to the brand, and the best way to do this is through story.  The right brand narrative has the ability to enhance your content marketing efforts to the next level, with stories that can transform indifferent audiences into loyal supporters and donors.  No-profits stand to benefit when they use storytelling to personalize and present their cause as an experience designed for audience participation.

Panelists include:

  • VP, Development and Marketing, Public Health Solutions (moderator)
  • Director, Communications and Marketing, Riverdale Senior Services
  • Vice President, Communications, Multiplying Good (formerly the Jefferson Awards Foundation)

  • Executive Director, East Side House Settlement

  • President, Group Gordon

3:45pm

Fundraising and Shifting Demographics:  Multigenerational Fundraising

Nonprofit leaders need to recognize that their audience is made up of many diverse people with different values and goals.  The primary four generations use technology and the internet in different ways, differ in the questions they ask, and also the choices they make. Organizations can reach multi-generational donors by abandoning the one-size-fits-all approach and adopting more personalized methods.

Panelists include:

  • Senior Director of Marketing, Human Rights Watch (moderator)
  • Development Director, All Souls Church in NY
  • VP Marketing, Give Lively
  • Corporate Relations Manager, Good Shepherd Services
4:45pm

Closing Announcements, Raffle Winners & End of Conference

Silver Sponsors
Bronze Sponsors
20190319
20190521