NYN Presents the 2nd Annual Nonprofit Markcon
Update: The presentation slides from our most popular workshops are now posted online for your review. Click here to see Growth for Good's "Applying Integrated Marketing Campaigns to Nonprofits,"visit here to see David Johnson's presentation, "Breaking the Nonprofit Starvation Cycle," and click here to view Reliant Studios presentation on "Video Storytelling."
Also, be sure to watch our livestream of the event here.
September 15th, 2016
CUNY Graduate Center
at 34th Street and 5th Avenue
New York Nonprofit Media will host the second annual Nonprofit MarkCon which will bring together marketing and communications executives from nonprofits across New York to discuss how to build a brand.
8:00 - 8:30am - Networking & Registration
8:30 - Welcoming Remarks
8:40 - Secrets to Implementing a Positive Rebrand or Brand Transformation
The goal of a rebrand or transformation is to encourage with an exciting new name, a more relatable promise to deliver, and a better opportunity to enter new markets. All of these outcomes can be achieved with the rebranding of an outdated image. We’re seeing an abundance of nonprofits creating efforts to gain this differentiated edge. Good branding and strategic messages help organizations large and small transform themselves in a structured, meaningful way while maintaining their cause and goals.
Moderator:
President, Marketing Works-Public Relations
Panelists:
President/CEO, Bates Creative
Executive Director, Adoptive and Foster Family Coalition of New York
Assistant Vice President, Marketing + Communications, Prospect Park Alliance
Director of Communications & Resource Development, RUPCO, Inc.
Director, Marketing Communications, Wildlife Conservation Society
9:25 - How to Create and Gain Awareness of your Events
Nonprofit events are a great way to build support and appeal to new donors. But great events take a lot of organization, support and hard work. One of the most important aspects in planning your event is to determine your target audience from the onset. Important factors to consider are to create and stick to a budget, set realistic goals and establish a communications plan through your website, social media, email and print. To make the most of the event, it is imperative to cultivate relationships with attendees and provide them with additional opportunities to connect to and support your cause.
Moderator:
Vice President, Special Events & Sponsorships, United Way of New York City
Panelists:
Director of Sales, Gesture
Associate Director of Admissions, MCNY
Director of Communications, The New York Foundling
Director, Women Who Code NYC
10:10 - Networking/Break
10:30 - Using Data-Driven Analytics to Enhance and Improve Targeting Prospects and Measuring Impact
Measuring social impact and nonprofit efficiency has been one of the sector’s greatest challenges. Nonprofits evaluate their success by achieving their mission and on how they raise and spend their money. Nonprofits need to embrace measurement as a data-driven culture and make decisions based on meaningful data. How do you collect, analyze and measure data so that is easy, simpler to explain and will help people actually digest what they see?
Panelists:
Director of Social Impact, Caring Across Generations
Co-Owner and Principal , Integral LLC
Director of Communication and Marketing, JCCA
Director of Marketing, Sheltering Arms NY
11:15 - Applying Integrated Marketing Campaigns to Nonprofits
While many organizations work in multiple channels, many are still working toward an integration of their entire program. However, working with small teams and limited budgets, there are many challenges to building and maintaining an integrated program. It is helpful to create an integrated calendar that summarizes the important marketing, program and communication touch points throughout the year with a centralized person or team at the helm of this endeavor.
Moderator:
Partner, Growth for Good
Panelists:
Chief Gifting Officer, Deposit a Gift
Director of Marketing, Everyaction
Director of Marketing, New York Blood Center
Executive Director, Pitch In For Baseball
12pm - Case Study: How Digital Acquisition is Saving the Planet's Rainforests
In this ever-changing fundraising world, nonprofits must continually grow and diversify their individual donor bases. This session dissects a digital donor acquisition campaign from the Rainforest Alliance. It will show you how to maximize email acquisition. Get unique insights on tailoring your online strategy for bigger, bolder results.
Speakers:
Director of Nonprofit Services, Care2
Associate Accounts Director, Sanky Communications
Senior Manager of Membership, Rainforest Alliance
12:30 - Networking Luncheon
1:30 - Video Storytelling: What Really Matters
Video has the power to connect with your audience unlike any other medium. This session will help you start creating your most compelling videos. You will learn: Practical storytelling techniques; how to find your most compelling stories; how to draw out stories on camera by combining journalism and counseling theories.
Speakers:
CEO/Executive Producer, Reliant Studios
President, Reliant Studios
2:05 - Keys to Success in Digital and Mobile Marketing
Promoting your nonprofit via digital and mobile channels to engage and activate your constituents is more prevalent than ever before. How do nonprofits make it easy for digital and mobile users to learn about, and more importantly respond to an organization online or with their phones? Keys to success begin when a nonprofit has clear brand messaging, targeted content, and integrated communication goals.
Moderator:
Director Digital Marketing & Fundraising, The International Rescue Committee
Panelists:
Chief Marketing Officer, Big Brothers Big Sisters of New York City
CEO, Experiture
Lead SEO Strategist, Overit
Executive Creative Director, True North, Inc.
2:50 - Networking/Break
3:10 - How To Incorporate Social Media Into Your Communication and Marketing Efforts
Nonprofit organizations have become increasingly social over the past decade, whether they are building a loyal Twitter following or jumping on cutting-edge platforms such as Snapchat. What has made social media so appealing to nonprofits is the ability to reach your audience without using significant funds, but the growing popularity of social media networks have made it challenging to keep your cause at the top of people’s newsfeeds. Social media is an opportunity to tell your story, engage with supporters and get results—which means a constant need to refresh your social media strategy.
Moderator:
Director of Communications, United Way of New York City
Panelists:
President/Co-Founder, LiftEngine
Director of Communications & Marketing, Manhattan Neighborhood Network
Senior Director of Marketing & Communications, Make-A-Wish Metro and Western NY
Director of Marketing & Communications, National "I Have A Dream" Foundation
3:55 - Brand Architecture: Rethinking How You Connect the Dots of Your Programs
More and more, nonprofits seem to be struggling with how to organize communications in looking at a full brand review versus specific programs or initiatives, which are often considered "sub-brands". How should you visually represent the new program you're rolling out--does it get its own logo or use your main one? What should you do when a particular initiative is more visible or better-known than your organization itself? This session will define brand architecture and share insight for organizing your brand and expressing it in a clear, holistic way that your audiences understand.
Moderator:
CEO, Big Duck
Panelists:
Vice President, Marketing and Communications, The Children's Aid Society
Founder, Ettington et al
Assistant Director of External Relations, Good Shepherd Services
Director of Communications, LSA Family Health Service
4:40 - Special Insider’s View: Successful Turnaround of a 120-year old Nonprofit
Presented by: Founding and Managing Partner, Abraxas Group, LLC
5:30 - Closing Announcements, Raffle Winners and End of Conference
We would like to thank all of our sponsors for their generous support!
Sponsorship and exhibitor opportunities are also available. If you are interested, please contact Kelly Murphy at 917-952-4994 or kmurphy@cityandstateny.com.